Problem-Free POS Systems for Restaurants
If there’s one thing no one likes, it’s waiting in line.
At TRAY, our goal is to improve service around the world, for guests and restaurant staff alike.
We help enterprise restaurant brands create enjoyable experiences, by giving them the tools they need to run their multi-store operations all while allowing guests to order and pay how they want, when they want.
Our Team Members are Steeped in Restaurant Industry Experience
Peter KellisVisionRead Full Bio
Peter is primarily responsible for leading the company and product vision.
Peter holds undergraduate and graduate degrees in Electrical Engineering and Computer Science from MIT where he graduated with a perfect GPA. He worked as a Software Engineer, Design Engineer and Architect at Enterprise companies such as EMC, RSA Security and VERITAS before joining the Product team at Google.
He holds over 35 patents in data replication technologies and is in the Guinness Book of World Records with his brother Manolis and sister Maria for highest acceptance rate to MIT from a single family.
Peter decided to create TRAY in order to apply his expertise in moving information around to the problem of large scale on-premise mobile ordering. His goal is to improve Service around the world and make it a fair and personable experience.
Peter likes tennis, and any outdoor or water activity. If there’s one thing he doesn’t like, it’s waiting in line
Elie AmaraggiProductsRead Full Bio
Elie is a passionate Product leader with over 12 years of experience creating and launching successful products in fast pace and innovative companies. In the last 8 year he has been focussing on the restaurant industry in the MarTech, Digital Ordering and POS verticals. During that time he built analytics, AI, loyalty, CDP, segmentation, CRM, web/mobile ordering and payment applications, KDS, Kiosk and POS products.
Elie’s product philosophy is driven by empathy, design thinking, and the voice of the customer. He relishes solving business challenges, building tools to alleviate user pains and create new growth opportunities.
Elie lives in Raleigh with his family, but is originally from France from where he moves 20 years ago first landing in the Bay Area. In his spare time Elie is mostly outdoors, running, mountain biking and hiking. He is also passionate about motor sports from Formula1 to NHRA.
Elie holds a Master’s Degree from the Lausanne School of Technology and an MBA from the ESCP.
Kevin CurrierEngineeringRead Full Bio
Kevin is an experienced Engineering and Technology Leader who is adamant about building products that help customers succeed. He has over 2 decades of experience supporting large, global enterprises through mission-critical, cloud-based and mobile solutions. Kevin has years of experience leading transformation efforts across process and architecture that he brings to the table at TRAY. His leadership philosophy is deeply based in curiosity, clarity and accountability.
Kevin calls Gainesville, FL home. He lives with his wife and 3 teenage children, and small Shih-poo puppy. When Kevin is not working you can find him training w/ a local CrossFit gym, enjoying University of Florida sporting events (Go Gators!), drinking a Chai Latte, volunteering with his church, or spending quality time with his family. Kevin has a Computer Science degree and an MBA from the University of Florida.
Amy WestOperationsRead Full Bio
Amy has built a career earning customer loyalty and building high functioning teams who adopt that same mantra and strive towards long-term mutually successful partnerships. She is well versed in all aspects of the customer experience – beginning with a seamless handoff from sales, helping customers adopt solutions through training, installations and best practice consulting, and then ensuring ongoing satisfaction though outstanding support and maintenance services.
Amy and her team have well over 100 years of experience enabling customer success, having worked with several household brands in the industry to deploy and maintain various restaurant POS solutions. In her background, she has run multiple 24x7x365 helpdesks and managed multiple services and development teams ranging from 12 employees to 1000+ team members globally.
Amy calls Milton, GA home, which is short for “horse country north of Atlanta”. Originally from Wisconsin, she lives with her husband and 2 shenanigan-loving children, and in her spare time, she can be found at a horse barn, attempting to stay one step ahead of her kids in a chess game, or cheering for Green Bay during NFL season.
Amy holds a Bachelor’s degree from Carroll University.
Brian WhitneyGrowthRead Full Bio
Brian is an experienced sales leader with over 25 years in point-of-sale. He started as a much younger man, with a full head of hair, as a support technician and worked his way into a sales career. Across his many years he’s worked with restaurant operators, cinemas, sports teams, food service management companies, airlines, airports, retailers and other companies. These relationships have been spread around the world, covering six continents and over 30 different countries. He’s worked with globally recognized brands such as iHop, AMC Theatres, National Amusements, The Green Bay Packers, Southwest Airlines, Disney, China Southern Airlines, LATAM, Baker’s Delight, SeaWorld, Chick-Fil-A, Augusta National Golf Club, the Los Angeles Dodgers, WalMart and others. One career highlight was being part of the team that launched ApplePay in its public debut at the 2014 World Series games in partnership with Apple and Major League Baseball. Through his work in the sports industry, he’s had the fortunate experience to have attended some of the world’s biggest and best sports events including The Masters, the World Series, several College Football Championships, MLB All-Star Game, NBA All-Star Game, NBA Finals, Stanley Cup Playoffs, Daytona 500 and the Indianapolis 500.
Brian is based in Atlanta, GA where he lives with his wife and daughter and their two dogs. He’s a passionate college sports fan and you’ll see him on camera from his home office with his Alabama memorabilia in the background. When they’re not watching Alabama sports, he and his family love to travel. Brian’s work and family travels have taken him to over 30 countries around the globe and he’s always looking to expand that list.
Brian has a BA from The University of Alabama.
TRAY Provides Exceptional Results With its
Full service restaurants LIVE on TRAY
Years experience in self-service technology
“TRAY’s ability for customization allows for continued growth and innovation.”View Full Testimonial
TRAY, an innovative Point of Sale and restaurant management platform geared toward Enterprise restaurants, today announced a multi-year deal with IHOP® restaurants in the US.
In this new partnership, IHOP will be upgrading its current POS systems to TRAY’s system. The new system allows IHOP franchisees to leverage more efficient training, and allows for more up to date technology throughout the restaurants. Since TRAY technology uses Android-based hardware, it provides an additional cost-savings opportunity for franchisees and allows for rapid conversion with minimal restaurant disruption.
“TRAY meets the stringent requirements for our business and the business of our franchisees now and in the future,” said Justin Skelton, Chief Information Officer of DINE Brands. “TRAY’s ability for customization allows for continued growth and innovation. “
“The Cloud-Based POS System is just amazing and really easy to use.”
“I love working for companies that have disruptive technology and TRAY is one of those companies!”
“We are disrupting industries and improving businesses and allowing them streamlining their operations to optimize their costs”