TRAY Case Study: Arctic Circle

The Challenge

With over 70 stores and growing, Arctic Circle needed to centralize, stabilize and simplify their restaurant management system. Accessing data and updating menus required connecting to each store’s POS systems individually, and that proved to be inefficient and unsustainable. Additionally, Arctic Circle were eager to elevate their customer experience by adding self ordering kiosks and online ordering.

The Solution

TRAY offered immediate relief by centralizing data retrieval and offering instant and universal menu pricing and availability updates. The unique ability of TRAY to turn any POS into a Kiosk in seconds activated additional value for the brand.