Cloud-native, Android-based Enterprise POS

Justin Skelton

CIO, DINE Brands

“TRAY’s ability for customization allows for continued growth and innovation.”

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Justin Skelton

CIO, DINE Brands

TRAY, an innovative Point of Sale and restaurant management platform geared toward Enterprise restaurants, today announced a multi-year deal with IHOP® restaurants in the US.

In this new partnership, IHOP will be upgrading its current POS systems to TRAY’s system. The new system allows IHOP franchisees to leverage more efficient training, and allows for more up to date technology throughout the restaurants. Since TRAY technology uses Android-based hardware, it provides an additional cost-savings opportunity for franchisees and allows for rapid conversion with minimal restaurant disruption.

“TRAY meets the stringent requirements for our business and the business of our franchisees now and in the future,” said Justin Skelton, Chief Information Officer of DINE Brands. “TRAY’s ability for customization allows for continued growth and innovation.”

Anna Masielo

General Manager at THE RUSH

“The Cloud-Based POS System is just amazing and really easy to use.”

Sammy Zaitar

Franchisee/Owner, iHOP

“The TRAY company’s dedication to customer service is truly commendable. Their team is responsive, knowledgeable, and always willing to go the extra mile to address any inquiries or concerns promptly.”

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Sammy Zaitar

Franchisee/Owner, iHOP

I am writing to express my utmost satisfaction and gratitude for the exceptional services provided by Tray Company to our IHOP stores located in Madison, Huntsville AL, and Jackson TN. The efficiency and user-friendliness of their system have significantly contributed to the success of our franchise operations.

 

The TRAY company offers a comprehensive system that effortlessly keeps us informed about all aspects of our franchise business. The ease of access to essential reports and data is unparalleled, allowing us to stay updated on crucial information relevant to our IHOP locations. Whether it’s tracking sales, monitoring inventory, or analyzing performance metrics, their system provides all the necessary tools to effectively manage our stores.

 

One of the standout features of Tray Company’s system is its remarkable simplicity and ease of use. Navigating through the platform is intuitive, making it accessible to all members of our team, regardless of their technical proficiency. This accessibility ensures that everyone is on the same page and can contribute to the success of our franchise operations.

 

Furthermore, Tray Company’s dedication to customer service is truly commendable. Their team is responsive, knowledgeable, and always willing to go the extra mile to address any inquiries or concerns promptly. It’s reassuring to know that we have a reliable partner supporting us every step of the way.

 

In summary, I wholeheartedly recommend Tray Company to any franchise business looking for a comprehensive and user-friendly system. Their commitment to excellence and exceptional service have undoubtedly made a positive impact on our IHOP franchise operations.

 

Thank you, Tray Company, for your outstanding support and partnership.

Matt Epstein

iHop 4667

I have recently switched over to TRAY from Micros. What a fantastic switch.

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Matt Epstein

iHop 4667

I have recently switched over to TRAY from Micros. What a fantastic switch. The course of operations within the system is so much more logical and efficient to use. All sub and add options are within the main button or menu item. To get used to this system for employees who have worked for years or employees who are brand new is the same. I believe it is because of the way the system includes all ingredients that make up the order and the fact that all you need to modify an order is within easy reach on the page of your main menu item. At IHOP 4667 we love this system.

Mike Fine

VP of Sales

“I love working for companies that have disruptive technology, and TRAY is one of those companies!”

New Handheld Server

A Server New to TRAY Using Our Handheld

“This system is so good, I’m gonna owe you guys half my tips!”

Sarah Gaines

Customer Success Manager

“We are disrupting industries and improving businesses and allowing them streamlining their operations to optimize their costs”

Joe Evans

Chief Marketing Officer, Arctic Circle

TRAY’s POS system provides the advanced features and capabilities that we need to run our business more efficiently