Case Study: Transforming Delivery & Pickup Only Kitchen Operations

The Challenge

Tso Chinese set out to reinvent Chinese takeout with a delivery-only model, fair wages, and transparent pricing. But as they grew to multiple locations, third-party platforms, and walk-ins, their home-built tech stack became a bottleneck. Multiple kitchen display systems caused chaos, and fragmented tools made consistent customer experiences hard to deliver.

The Solution

TRAY provided a centralized POS platform that unified every order channel—online, walk-in, and third-party—while staying hardware-independent and processor-agnostic. Custom integration preserved Tso’s proprietary order tracking features, and TRAY’s offline capabilities ensured operations never stopped.

The Results

• Eliminated dual-KDS confusion, improving kitchen efficiency
• 40% of revenue now handled seamlessly from third-party platforms
• 4.4⭐ on Google (466+ reviews) and 4.5⭐ on DoorDash (1,000+ ratings)
• Positioned for expansion, including a drive-thru location

Takeaway: With TRAY, Tso Chinese scaled without compromising customer experience, employee standards, or innovation.